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Cyril Calvet is an experienced professional in data and analytics, currently serving as Manager of Data & Analytics Engineering at Artefact since October 2018. Responsibilities include tracking and collecting data across various platforms, building Audience Engine and CDP assets, automating data pipelines, and monitoring performance through BI tools. Prior to this role, Cyril held positions as a Senior Data Analyst and Data Analyst at AXA Global Direct, focusing on statistical studies and customer retention. Additional experience includes working as a Web Analytics and Conversion Consultant at Uptilab, where conversion rates were optimized, and serving as a Business Developer at GeoKaps, where a successful business plan was developed. Educational qualifications include a Master's in Marketing and Data Analytics from NEOMA Business School and participation in an academic exchange in Business & Data Analytics in India.