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Christelle Salame is a seasoned professional with extensive experience in consulting and digital transformation. Currently serving as Partner and Director of Consulting at Artefact since May 2019, Christelle has previously held managerial and senior roles at Strategy&, part of the PwC network, where responsibilities included leading digital transformation strategies for GCC countries and contributing to industry reports and business development in ICT and media sectors. Christelle's earlier experience as a Senior Consultant at Strategy& involved developing comprehensive strategies for media clients and exploring digital media opportunities. Christelle holds an MBA from INSEAD and a Bachelor of Engineering in Telecommunication and Networking from Université Saint-Joseph de Beyrouth.