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Karen Dumbrell is a seasoned professional with extensive experience in loyalty programs, marketing, and partnerships across various sectors. Currently serving as Senior Membership Product & Marketing Manager and Senior Loyalty Manager at Arsenal F.C., Karen has previously held senior consulting roles, including a position at Dumbrell Consulting Ltd., where strategic loyalty and CRM solutions were developed. Notably, Karen was Head of Flying Club Partners at Virgin Red and Virgin Atlantic, managing significant partner relationships and achieving revenue targets. With a solid foundation in database marketing and CRM from Peridot Marketing Ltd. and earlier roles in acquisition and marketing management at Total E&P, NatWest, and American Express, Karen possesses a comprehensive skill set complemented by academic qualifications in European Studies and Marketing.