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Heidi Lechner is an experienced marketing professional specializing in lead generation and demand generation strategies. Currently serving as the Lead Generation Marketing Manager at Array Behavioral Care since September 2024, Heidi plays a pivotal role in spearheading targeted campaigns that enhance lead quality. Prior to this, Heidi held various senior positions at Caregility, including Sr. Manager of Demand Generation Marketing and Sr. Marketing Operations Manager, where efforts led to a 15% increase in lead generation and marketing qualified lead conversion. Additional experience includes roles at Xplor Technologies as Marketing Operations Manager, Karmak as Marketing Automation Manager, and Platinum Select Nursing as Marketing Manager, among others. With a strong foundation in digital marketing strategy and operations established during tenure at IDEX Health & Science, Heidi combines analytical skills with innovative marketing solutions to drive business growth. Educational background includes studies at Santa Rosa Junior College and The Actor's Institute, with a focus on Theater Arts.