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Rishabh Sobti is an accomplished marketing professional with extensive experience in demand generation, campaign strategy, and content creation. Currently serving as Demand Generation Lead at Simform since August 2019, Rishabh manages ad spending across various channels and creates multi-channel campaign assets. Previously, as Sr. Campaign Manager (ABM) and Sales Enablement Lead, Rishabh was integral to launching ABM campaigns for enterprise clients, leading a data research team to target accounts effectively. Rishabh's earlier roles include Assistant Director of Campaign Strategy at MeDigit Solutions, where strategies for online and offline marketing were crafted, and Sr. Writer & Conceptualiser focusing on brand trust through content creation. Rishabh's background also includes leadership positions at Yupviral.com and Tvam. Rishabh holds a degree from Doon University.