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Natalie Howells is a seasoned marketing professional with extensive experience in copywriting and content strategy, currently serving as Lead Copywriter at Armadillo since April 2022, where responsibilities include leading a copy team for notable clients such as McDonald's, Disney, Nationwide, and P&O Cruises. Previously, Natalie held significant roles at SpiderGroup as Head of Marketing and Head of Business Growth, overseeing marketing strategies and client retention, and at Nivo Digital as Head of Marketing, focusing on SEO and content marketing strategies. Natalie's earlier experience includes positions at TUI Group, NHFW Ltd, and Hospedia Ltd, where management of communications and marketing strategies played a key role. Natalie holds a Bachelor of Science in Psychology from Cardiff University and A Levels in English Literature, English Language, Law, and Psychology from Richard Huish College.