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Bethany Webb is a seasoned data strategist with extensive experience in research and analytics, currently serving as a Data Strategist at Armadillo since June 2023, where responsibilities include developing data strategies and leading consumer insight projects. Previously, as a Senior Research Analyst at GWI from December 2021 to June 2023, Bethany designed multi-market quantitative research for Media and Tech clients. Bethany's earlier roles include Senior Campaign Strategist and Campaign Strategist at Relish Agency, focusing on consumer feedback and sampling campaigns. Additional experience includes media planning at Edit, research assistance at Kantar Media, university outreach as a Student Ambassador at the University of Bath, and various volunteer positions. Bethany holds a Bachelor's Degree in Psychology from the University of Bath, earned in 2019.