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Lotte Yde Knudsen is a seasoned professional in marketing and client management, currently serving as a Senior Client Director and Senior Global Account Lead at Arla Foods since February 2023. Prior experience includes leadership roles at Lidl Danmark from July 2017 to January 2023, where Lotte held positions such as Head of Marketing and Senior Marketing Manager. Lotte's career began at Lidl Stiftung & Co. KG in early 2017, contributing to international marketing projects. Additionally, Lotte's background includes various roles at Lidl Danmark and JS World Media A/S, focusing on project management and communication. Lotte holds a Master's degree in Corporate Communication from Aarhus BSS - Aarhus University and a Bachelor's degree in Marketing and Management Communication from Aarhus School of Business.