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Alison Melson has responsibilities for marketing and communications for Arkansas Blue Cross and Blue Shield. She oversees advertising, marketing and public relations; communications and content development, digital sales and customer experience. Melson joined Arkansas Blue Cross in September 2019 as vice president of Corporate Marketing. She previously served as communications manager at Entergy Arkansas, LLC, and as vice president of communications and marketing for CARTI. She has held public relations leadership positions at Acxiom Corporation and Stone Ward, and early in her career, she was a feature writer for the High Profile section of what is now the Arkansas Democrat-Gazette.

Alison is an accredited member of the Public Relations Society of America (PRSA), past president of the Arkansas Chapter of PRSA and recipient of the 2018 PRSA Crystal Award for lifetime service to her profession of public relations. She is a graduate of Leadership Greater Little Rock and has served on the boards of directors for Susan G. Komen Arkansas and Riverfest, Inc. A Pine Bluff native, Alison holds a bachelor's degree in public information and journalism from the University of Arkansas at Little Rock.