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Cassidy Lujan serves as the CEO of Casa Plant Club since June 2017, focusing on scaling Arizona's plant industry by helping business owners leverage technology to enhance their operations, particularly those that support biodiversity in the Southwest desert. Lujan is also a board member of Arizona Friends of Talking Books since July 2019 and has held various roles in operational and sales leadership, including Senior Manager of Systems & Operations at RevolutionParts, Sales & Marketing Revenue Operations Lead at LeadMD, and Director of Channel & Direct Sales Operations at FetchRev. With a Bachelor's Degree in Communications & Sustainability from Arizona State University, Lujan has developed extensive experience in partner enablement, internal systems integration, and driving data-driven innovations across multiple organizations in the SaaS industry.