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Barbara Nguyen-Willeford is an experienced marketing and communications professional currently serving as Vice President of Brand Marketing and Communications at Aritzia since November 2022. Previous roles include Head of Communications at Glossier, Inc. and Founder and Director of Standstill Studio, a PR and Communications Consultancy. Barbara has held significant positions in communications and marketing at various renowned companies, including KREWE du optic, Saint Laurent, and Politan Row. Barbara's academic background includes a Master of Arts in French Literature and Film and Visual Studies from Harvard University, as well as a Bachelor of Arts in French Literature and Comparative Literature from UCLA.