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Roberto Guidetti graduated in Economics and Business at the University of Bologna and completed an MBA in Corporate Organisation at the C.U.O.A. of Altavilla Vicentina. He attended the Executive Education program at Harvard Business School.

Since 2013 he has been in charge as Group CEO and Director of Vitasoy International Holdings Ltd., a company listed on the Hong Kong Stock Exchange, and he is responsible for the strategic planning, development and business management of all the Group’s operations which include Hong Kong, China, Australia/New Zealand, Singapore, Philippines and export markets.

He worked for Procter & Gamble between 1988 and 2007, holding positions in Marketing and General Management in Italy, Greece, England, China, lately becoming Vice President & General Manager of Procter & Gamble Taiwan.

Between 2007 and 2013 he held positions in Business Strategy and General Management for the Coca-Cola Company in China, until the latest position of Vice President, Mainland China Franchise, responsible for the P&L of the operations of the company in China, managing the JVs with Swire, COFCO and Bottling Investment Group.