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Eddie Lee currently serves as the Senior Country Manager at Ariston Group Singapore since April 2014. Prior to this role, Eddie was the Senior Sales Manager at Trek 2000 International Ltd, leading sales efforts in the SEA region from March 2013 to March 2014. Eddie also has experience as a Senior Sales Manager at Samsung Electronics, overseeing consumer electronics sales from June 2006 to February 2013. In addition, Eddie worked as a Product Manager at CASA HOLDINGS LIMITED, focusing on sales & marketing for a new range of OEM LED TVs from October 2005 to May 2006. Earlier in their career, Eddie held the role of Assistant Sales Manager at Panasonic, where Eddie managed key accounts for consumer electronics products from October 1998 to September 2005.