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Steinunn Hlíf was born in 1974. She was appointed managing director of Customer Experience in September 2021.

Steinunn Hlíf was managing director of customer service and advice at Vörður and was on the company’s executive committee from 2008 until 2021. She worked at Kaupthing/KB Bank from 1999-2005 where her roles included managing director of marketing. Between 2005 and 2008 she was marketing director at Sjóvá and held a management role within sales and marketing at Landsbankinn.

Steinunn has a BA in Business Administration from Flagler College in Florida.