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Crystal is responsible for full life-cycle client development. She works closely with clients to understand their requirements, support product implementation and provide on-going relationship management. Prior to joining ARInsights, Crystal was a Sales Operations Manager at an electronic block and algorithmic trading platform that is now part of Portware LLC. With a diverse background in operations and a deep understanding CRM solutions, Crystal takes a unique approach to identifying business challenges and crafting simple solutions for large and small client organizations. Crystal graduated from the University of San Francisco with a Bachelor of Arts in Politics focusing on Legal Studies. She also attended the City College of New York working towards a Master of Arts in the field of International Relations. She lives in Oakland, CA with her lovely corgis Ratchet and Clover.