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Tera Schoeneck-Yatskar is a seasoned e-commerce and merchandising professional with over a decade of experience, currently serving as Senior Director of Corporate Portal & Global E-commerce Operations at Ariat International since July 2011. Tera has a proven track record in developing and managing comprehensive direct-to-consumer strategies across the US, EU, and Australia, as well as Amazon Marketplace and B2B operations. Tera's expertise includes building and leading e-commerce teams, optimizing growth and profitability through cross-functional collaboration, launching multi-country brand sites, and executing successful marketing campaigns. Prior to Ariat, Tera held the position of Merchandising Manager at Luggage Pros, managing significant supplier relationships. Tera holds a Bachelor of Science degree in Business Administration from the University of Wisconsin, with a focus on Technology, Computer Science, and Information Systems.