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Jaya S. currently serves as the Director of Decision Science, Strategy at Ariat International, having progressed from the role of Sr. Manager, Analytics. Prior experience includes positions as an Associate Decision Scientist at Merkle and Marketing Analytics Manager at Tecovas, where Jaya S. developed in-house data analytics capabilities and conducted comprehensive marketing performance analyses. Additional roles encompass strategic marketing at SenceTech, consultancy work for Wendy's through the McCombs School of Business, and various positions at Tata Consultancy Services that involved project management, software development, and team leadership for clients including Apple and Citi Bank. Jaya S. holds an MBA from Texas McCombs School of Business and a Bachelor's degree in Computer Science from Guru Gobind Singh Indraprastha University.