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Manuela Sosa currently serves as the Coordinadora de Innovacion at Icomedios- Metro de Medellin, where responsibilities include conceptualizing and executing 360 campaigns, implementing BTL activations, and managing supplier relations. Additionally, Manuela holds the position of Account Executive at Ariadna Communications Group, managing multi-functional teams and analyzing digital trends for the Lotería de Medellin account. Previous experience includes roles at DDB Colombia, Be contenidos, and Estrategia Conker, focusing on creative campaign coordination, social media strategy, and digital marketing efforts. Manuela's educational background features degrees in Publicity and digital marketing, complemented by various certifications in brand experience, inbound marketing, and multimedia design.