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Juan Carlos Sabay is an experienced communications professional with a strong background in account management and journalism. Currently serving as Account Director at Ariadna Communications Group since March 2020, Sabay has extensive expertise in digital and traditional marketing, as well as public relations. Sabay also holds the position of Correspondent for Mundotoro since November 2014. Previous roles include Director of Accounts at BMQ Digital, Director at Toros y Colores, Staff Reporter for Revista Status UIO, Reporter/Editor for Diario Hoy, and Audiovisual Coordinator at Ministerio Coordinador de la Política y GAD. Educational credentials include a Diplomado in Innovation Creativity & Experiential Marketing from Tecnológico de Monterrey, a Master in Reporterismo e Investigación Periodística for Television from Universidad CEU San Pablo, and a BA in Multimedia Journalism from Universidad San Francisco de Quito.