Ellen Van de Woestijne has a diverse work experience spanning various roles and industries. š Ellen currently serves as the Vice President Strategic Development at ARHT Media Inc. and has been in this position since September 2022. Prior to this, they worked as a Strategic Marketing Consultant and as a Senior Manager Digital Experience at Barco. Ellen also held the position of Chief Marketing Officer at Oqton, Inc. from July 2021 to January 2022.
Before their roles at Barco and Oqton, Ellen spent a significant amount of time at Barco, where they held multiple positions. From October 2018 to July 2021, they served as the Global Director Strategic Marketing, responsible for various marketing functions such as upstream marketing, go-to-market strategy, brand advocacy, and sales enablement. Ellen also worked as a Strategic Marketing Manager and a Marketing Campaign Manager at Barco.
Throughout their career, Ellen has gained a wealth of experience in strategic leadership, people management, and strong communication. š Ellen has also developed skills in influencing and stakeholder management and has worked with various systems such as SAP BI, SAP CRM, Marketo, and LinkedIn Campaign Manager. Prior to Barco, Ellen worked at Tennant Company, Circular Organics, Eastman Chemical Company, Johnson & Johnson, and Omega Pharma, A Perrigo Company in different roles related to marketing, business development, and category management.
Ellen Van de Woestijne's education history is as follows:
- From 1995 to 1996, they attended Sacred Heart Cannosian College in Hong Kong as an exchange student through the AFS Hong Kong program.
- š Ellen then pursued their undergraduate studies at KU Leuven from 1996 to 2001, where they earned a Masters degree in Chinese and Economics.
- In 1998 and 1999, they also studied at the Language Institute of National Chengchi University in Taipei, focusing on Chinese Studies.
- In 2001, Ellen participated in the EU-China Junior Manager Program in Beijing, where they obtained a degree in EU-China Junior management. Their program included coursework in Business Chinese and Business in China, including an in-company project.
- In 2002 and 2003, they attended the China Europe International Business School (CEIBS) to pursue a Master in Business Administration course.
- In 2012 and 2013, Ellen enrolled in short courses at Vlerick Business School.
Additionally, Ellen Van de Woestijne has obtained several certifications throughout their career:
- In 2017, they completed the Campaign Planning Pathway certification from SiriusDecisions.
- In 2019, they earned a series of certifications from Pragmatic Institute (Pragmatic Marketing + TDI), including Foundations, Market, Focus, and PMC Level III: Foundations, Focus & Market.
- In 2020, they obtained the Launch certification from Pragmatic Institute (Pragmatic Marketing + TDI).
- In 2021, Ellen completed the Effective Leadership course offered by UQx, an online learning initiative of The University of Queensland, as well as the Additive Manufacturing for Business certification from LinkedIn.
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