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Luis Miranda is an experienced sales professional with a strong background in key account management and commercial advisory roles. Currently serving as Asesor Comercial Cuentas Claves at Cementos Argos since October 2022, Luis has previously held significant positions including Asesor Proyectos Senior at Domex and Coordinador de Ventas y Mercadeo at MACIZO. Notably, during tenure at CEMIX, Luis introduced the new brand IMPERCOOL to the Guatemalan market, achieving remarkable sales growth from $0 to over $35K. With extensive experience spanning over two decades in various sales roles across companies like Lanco & Harris Manufacturing Corporation S.A., LONAS MAYA, and MONOLIT, along with a degree from Universidad Rafael Landívar, Luis demonstrates a solid ability to develop clients, enhance brand positioning, and drive sales in competitive markets.