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Teresa Garbayo Aguilera has extensive experience in digital strategy and e-commerce, currently serving as Responsable Digital & E-commerce at Arenal Perfumerías since November 2017. Prior to this role, Teresa worked at Perfumerias If from 2002 to May 2017, where responsibilities included managing communication and marketing for the online area, overseeing a team of 12 individuals, and leading various online projects, including e-commerce initiatives. Earlier in Teresa's career, experience included account executive positions at First Data Iberica, focusing on product launches and tailored marketing plans. Teresa holds a Master's degree in Commercial Management and Marketing from ESIC Business & Marketing School and a degree in Economic and Business Sciences from the Universidad del País Vasco.