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Erika Macias Peña is a seasoned professional in digital marketing and project management, currently serving as Project Manager and Media Planner Ecommerce at Arenal Perfumerías. Previously, Erika held the position of Project Manager and Director of the Paid department at Sembi Comunicación y Marketing Digital, where responsibilities included account and project management, SEM, and Google Analytics. Erika's experience also encompasses academia, having coordinated and taught in the Master’s program in Digital Marketing at Mondragon Unibertsitatea, alongside roles focused on paid media and business development across various companies. Erika's educational background includes a Master's in Digital Marketing from Mondragon Unibertsitatea and a coaching certification from the University of Westminster.