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Joana Casanova is a Digital Media Expert at Arena Media, with extensive experience in managing, planning, implementing, optimizing, and reporting on both digital and offline campaigns for various high-profile clients, including Worten, AXN, and Tempus. Previously holding positions as a Media Expert and Performance Specialist, Joana has developed skills in business development, client acquisition, and team management, along with a solid foundation in communications through earlier roles at ACI and in video editing at RTP and ABOLATV. Joana holds a Post Graduate degree in Digital Marketing from ISEG and a Bachelor's degree in Communication from Universidade Autónoma de Lisboa, complemented by an exchange program at Pontifícia Universidade Católica do Rio de Janeiro.