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Alix Peña is a seasoned professional with extensive experience in business development and marketing within the salon and service industries. Currently serving as the Strategic Business Development Manager at Arena Americas since October 2015, Alix leads the pursuit of strategic business opportunities and operational initiatives that enhance brand presence and revenue growth. Previous roles at Arena include Marketing Manager and National Business Development Manager, where Alix was instrumental in building brand awareness, generating sales leads, and managing client relationships. Alix's background also includes managerial positions at Sugarcoat Brands and Ratner Companies, focusing on operations and customer service, as well as admissions support at Full Sail University. Alix holds a Bachelor of Applied Science in Supervision and Management from Daytona State College and an Associate of Arts from Valencia College.