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Eugénie Frerichs is currently serving as the Global Brand Narrative Director at Arc'teryx Equipment since October 2023. Previously, Eugénie held the position of Creative Director / Content at Rivian from January 2021 to September 2022. At Patagonia, from June 2015 to May 2020, Eugénie worked as the Director of Photography and Category Photo Editor, as well as Photo Editor for Patagonia Books. Additional experience includes being an Art Producer at Wieden + Kennedy from March 2011 to July 2014 and serving as Art Director and Director of Photography at Nau Clothing from May 2006 to March 2011. Eugénie holds a BA in Art History from Colorado College and a Master of Fine Arts in Photography from the University of Hartford, along with a 200-hour certification in Yoga Teacher Training/Yoga Therapy from The Yoga Space in Portland, OR.