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As CEO, John Herr is responsible for the strategic direction of Arcoro. He is a 25-year internet technology industry veteran with a proven track record scaling software businesses into large enterprises. Before joining Arcoro, John spent five years as Chief Executive Officer and Board Member at Avetta. Under his leadership, Avetta grew to serve an active customer base of over 100k in over 100 countries. Having served in executive roles at some of the world’s leading SaaS and eCommerce organizations, including eBay, PayPal, Adaptive Insights and Buy.com, John has a deep understanding of how to transform emerging businesses into world-class enterprises and how to grow and inspire talented teams. John graduated from Harvard University with a Bachelor of Arts in Economics and earned a Master of Business Administration from Harvard Business School. John also serves as a member of the Arcoro Board of Directors.