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Maddie Toland is a highly experienced Brand Communities Strategist at Archrival, where employment began in June 2024. Prior to this role, Maddie held various positions at INDUSTRY, starting as a Strategy Intern and advancing to Associate Strategist and Strategist from September 2021 to July 2024. Earlier experience includes serving as Content Manager at Brand Definition for a brief period in 2021 and as a Senior and Junior Strategist at FIR Northwest from January to September 2020. Maddie earned a Bachelor of Science in Advertising Management from Portland State University, graduating in 2021.