ÂÜÀòÂÒÂ×

Christine Matta has a diverse work experience spanning several industries. Christine is currently the Director of Marketing and Communications at ArchCare since March 2023. Prior to that, they worked as a Marketing and Brand Manager at CenterLight Health System from November 2017 to March 2023.

Before their role at CenterLight Health System, Christine held multiple positions at Torch Coffee. Christine served as an Integrated Marketing Manager (Remote) from January 2016 to October 2017, where they developed and managed creative campaigns for Asia Training schools and the US Roastery. Christine also collaborated with various departments to execute sales strategies and education services.

During their time at Torch Coffee, Christine also worked as a Branding and Marketing Manager - China Lab from August 2015 to December 2015. In this role, they created marketing systems and directives for brand awareness, farmer partner initiatives, and educational platforms.

Prior to Torch Coffee, Christine worked at Campus Target as an Overseas Team Leader and Operations Manager from July 2013 to June 2015. Christine also served as a Branding Manager from August 2011 to June 2013, where they directed the creation of marketing materials and organized focus groups.

Christine began their career at Campus Target as an Overseas Team Leader and Operations Manager from April 2008 to June 2010. In this role, they developed young adult leadership training groups and conducted outreach activities.

Before joining Campus Target, Christine worked at Jay Advertising in various roles. Christine started as a Video Editorial Assistant from January 1999 to May 2001, then became an Associate Producer from June 2001 to June 2003. Later, they worked as a Producer from June 2003 to June 2005, producing television commercials and managing workflow. Lastly, they served as a Senior Account Executive from June 2005 to March 2008, managing print, radio, and television creative for General Motors retail advertising.

At the beginning of their career, Christine interned as an Off-Air Creative Production Intern at VH1 for the summer of 1997.

Christine Matta has a Master's degree in Management and Leadership from Liberty University, which they obtained from 2010 to 2011. Christine also holds a Bachelor's Degree in Communication and Media Studies from SUNY Geneseo, which they obtained from 1996 to 1998. In addition, they attended Queens College from 1994 to 1996, where they studied Liberal Arts and Sciences, General Studies, and Humanities. Christine is a Licensed Q Grader, having obtained this certification from the Coffee Quality Institute in November 2015. Christine has also obtained several certifications including Coffee Buyers Level 1, Barista Level 1, Coffee Tasters Level 1 & 2, and Roaster Level 1 & 2 from the Specialty Coffee Association of America in August 2015. Christine's additional certification in Non-Profit Leadership is from Roberts Wesleyan College, although the details of the month and year of obtaining this certification are not provided.