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Alen Lim is an experienced professional in sales and management, currently serving as Managing Director for Europe and Americas at Arch & Hook since August 2021, while also holding the position of Global Sales Director. In addition, Lim has been the Director of Global Sales at Archwey since July 2022. Previous roles include Sales & Service Director for Southeast Asia & Pacific at IMI Critical Engineering, Regional Sales Director & General Manager for Asia Pacific at Brüel & Kjær Vibro, and Regional Managing Director for Southeast Asia & ANZ at Neway Valve. Lim's extensive experience at Emerson Automation Solutions encompasses multiple leadership positions, including Director of Global Projects & EPC Sales for the Asia Pacific region. Earlier career stages included the role of Sales Engineer at Yokogawa. Alen Lim holds a Bachelor of Commerce degree in Marketing & Management from Curtin University and a Diploma in Instrumentation & Control Engineering from Singapore Polytechnic.