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Rik Mertens is a seasoned professional with extensive experience in digital marketing, business consultancy, and business intelligence across various industries. Currently serving as the Digital & Marketing Lead / Business Consultant at ArcelorMittal since May 2021, Rik focuses on optimizing customer satisfaction and business performance through digitalization and e-commerce growth. Prior roles include Recruiter and Recruitment Marketeer at Mondriaan, Marketing Manager for Extruded Solutions Benelux at Norsk Hydro, and Marketing Manager for Benelux at Sapa, where key achievements involved enhancing positioning and annual lead growth. Earlier experience includes serving as a Business Intelligence Specialist at Alcoa and Sapa, as well as technical support roles. Rik's educational background includes a Bachelor's degree in Business and Information Technology from Zuyd University of Applied Sciences and various certifications in Agile Project Management and business studies.