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The Marketing Team at Arçelik Hitachi Home Appliances strategizes and executes promotional campaigns to strengthen brand positioning and drive global sales of Hitachi branded home appliances. Comprising key roles such as Head of Product Management and Marketing, Head of Marketing, Global Head of Digital Marketing, and Global Brand Manager, the team focuses on market analysis, digital engagement, brand development, and customer outreach to optimize the international market presence and enhance the company's competitive edge.