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Anaid Mendoza is an experienced professional in digital communications and branding, currently serving as Jefe de Comunicación Externa at Arca Continental since July 2024. Prior to this role, Anaid worked at Nemak as the Digital Communications & Branding Leader, achieving a remarkable 200% organic growth in followers through effective corporate communication and reputation projects. With a strong background in change management, Anaid has successfully driven strategic initiatives and enhanced team efficiency. Earlier positions include Jefe de Planeación Digital at Havas Media, where Anaid oversaw digital media strategies for major brands, resulting in a 1100% increase in digital investment. Anaid's career also includes experience as a Digital Planner and Web Producer. Academic credentials encompass a degree in Marketing from Tecnológico de Monterrey and participation in the Honors Summer Session at the University of California, Berkeley.