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Syeda Maarij Hassan is an Associate Product Manager at Arbisoft since November 2024, previously holding similar roles at xiQ, Inc. where responsibilities included leading the software development lifecycle and integrating generative AI to significantly enhance user engagement. Prior to this, Syeda served as Senior Vice President of the FAST Sports Society, where organizational efforts included a national corporate sports event and leadership of university athletics. Experience as a Business Analyst was gained through roles at Descon and EPDC Lahore, focusing on operational efficiency and market research. Additionally, Syeda co-founded the Tabeer Project to provide educational opportunities and completed a Bachelor of Science in Computer Engineering at the National University of Computer and Emerging Sciences.