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Izhak has over 15 years extensive leadership and management experience across multiple industries, including Software as a Service (SaaS), and is an expert in business processes, operational excellence, and using technology as a tool to improve business efficiencies. He has a deep understanding of practice management having worked with aesthetic practices since 2015.

Izhak founded and developed two software solutions for the aesthetic industry, both of which have since been acquired: AtlasKPI, the industry’s first business intelligence dashboard, and MedicalPRM, a digital lead management tool. In 2019, Izhak joined Symplast, an Electronic Health Record (EHR) and Practice Management Software, as Chief Revenue Officer where he oversaw the company’s business development efforts. On Sep 2021 Izhak joined as a Co-CEO to APX Platform to spearhead the company’s future vision, growth strategy and global expansion.