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Nicole LaBonte Crowe has a rich and diverse work experience in the field of marketing. Nicole LaBonte started their career as an Account Executive at Meisner Direct, working with clients such as SAP, Oracle, and Dun & Bradstreet. Nicole LaBonte then went on to hold various marketing positions at System Software Associates (now Infor), MAPICS, and Execulinks. In 2001, they joined S1 Corporation as a Sr. Director of Marketing & Inside Sales, eventually leaving in 2007 to become Sr. Director of Global Marketing Operations at Manhattan Associates. Nicole LaBonte then held the role of Vice President of Marketing at International Business Systems Americas before joining RedPrairie (now JDA Software) as Vice President of Marketing. From 2013 to 2015, they served as the Vice President of Product Marketing at JDA Software before their most recent role as the Chief Marketing Officer at Aptos Retail.

Nicole LaBonte Crowe pursued their education at the Georgia Institute of Technology from 1987 to 1990, where they obtained a Minor in Architecture. Afterward, from 1990 to 1992, they enrolled in The University of Georgia, where they completed their Bachelor of Arts degree in Journalism.