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Fernanda Pantolfi has a strong background in trade marketing, currently serving as Gerente de Trade Marketing at Apsen Farmacêutica since May 2020, after holding the position of Coordenadora de Trade Marketing. Prior experience includes a role as Senior Trade Marketing Analyst at Abbott, where responsibilities involved constructing and analyzing the annual trade plan for the nutritional division and structuring the indirect channel. At Hypermarcas S/A, Fernanda developed and implemented trade marketing strategies focusing on direct and indirect retail channels. Experience at IBM involved supporting management in sales operations and project management, while an internship at Unilever provided foundational experience in commercial and distribution operations. Educational qualifications include a Bacharel em Administração from Universidade Federal da Bahia and a BA in Humanities with a concentration in International Relations.