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Ivan Gudurić is a Digital Marketing Specialist at Apryse since March 2022, where leadership in SEO for Xodo and Xodo Sign resulted in a remarkable 200% year-over-year increase in organic traffic on Xodo.com. Prior experience includes serving as an SEO and PPC Specialist at Investintech from July 2017 to March 2022, developing strategies for over 10 websites and performing technical SEO audits using tools like Screaming Frog and Ahrefs. Ivan also held the position of Digital Marketing Manager, executing SEO initiatives and enhancing data-driven decision-making through comprehensive reporting. Ivan holds a Bachelor of Science in Management from the Faculty of Organisational Sciences at the University of Belgrade.