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David Cleverley is the Chief Customer Architect at aPriori Technologies, a position held since December 2021. Previously, David garnered extensive experience at PTC from February 1997 to November 2020, where roles included Vice President of Customer Success for the Retail Business Unit, Vice President of PTC University EMEA, and Vice President of the Desktop Services Practice. David led various initiatives, including the adoption of Product Lifecycle Management solutions and managing cross-functional service delivery. Additional responsibilities involved business development, fiscal forecasting, and implementing best practices. David's career began as a Design Engineer at Lucas Automotive from September 1984 to February 1997, focusing on mechanical and electronic systems for automotive OEMs. David holds a Master of Science degree in Industrial Logistics - Product Development from Birmingham City University, achieved between 1994 and 1998.