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James Liu is an experienced sales development leader with a strong background in technology and enterprise solutions. Currently serving as Director of Sales Development at AppsFlyer since July 2021, James operates within a company dedicated to providing accurate data and innovative marketing solutions. Prior to this role, James held several positions at OneLogin from September 2015 to July 2021, culminating in the Director of Sales Development for North America, where focus was placed on security and efficiency in identity management. Earlier experience includes roles at Marketo, AIG Direct, and ESPN, showcasing a diverse skill set in sales and marketing within various industries. James holds a Bachelor of Science in Business Management with a specialization in Entrepreneurship from San Diego State University and a degree in Business Strategy in International Business from Leeds Beckett University.