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Emre Gercel is a seasoned professional in business development and market intelligence, currently serving as Senior Director at AppLovin's Lion Studios since July 2019, with prior roles as Director and Business Development Lead. Emre's experience spans multiple industries, including a tenure as Brand Manager for IQOS at Philip Morris International, where customer acquisition strategies were developed, and as Associate Marketing Manager at Vodafone, achieving notable sales growth. Earlier career highlights include co-founding Gezi Makinesi, where a successful sales force was established, and various marketing internships at reputable companies such as British American Tobacco and Roche. Emre holds dual MBA degrees from Boğaziçi University and NYU Stern School of Business, complemented by a Bachelor of Science in Chemical Engineering from Boğaziçi University.