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Tim Fendley is a seasoned design professional with extensive experience in wayfinding, mapping design, and technology innovation. As the Founder and Partner of Applied Information Group since January 2003, Tim has specialized in design solutions. In parallel, Tim founded Living Map Company in April 2012, focusing on mapping design and technological advancements. Tim serves as an Expert Advisor at the Helen Hamlyn Centre for Design at the Royal College of Art and as Conference Director for POINT, which celebrates design excellence. Previous roles include Product Development Director at CitySpace, Global Brand Director at Icon Medialab International, and Founder and Creative Director at both MetaDesign London and Union Design, the latter of which evolved into MetaDesign.