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The announcement comes on the heels of Applicaster’s $20 million funding round earlier this year. So far this year, Applicaster has increased the amount of supported vendors by 400 percent, and doubled its global customer base. Going into 2020, the company will double the amount of platforms supported by Zapp, its flagship product. Theimann will be based in the company’s New York City office and will report to Jonathan Laor, CEO and co-founder of Applicaster.

Theimann started his career in traditional media at Gruner+Jahr, the global magazine division of Bertelsmann in the 1990s before moving into digital media in the 2000s. Prior to Applicaster, Theimann was the CFO at Conductor, a New York based enterprise SEO platform having also served as COO, and subsequently CEO, of the global mobile display company, Mojiva.