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Jorge C. Guarda has extensive experience in category management and business development, currently serving as the Manager of Category Management & Business Development at Applegate since May 2013. Prior to this role, Jorge held various positions at Nielsen from April 2006 to May 2013, including Client Business Partner, where responsibilities included managing relationships with 10 clients generating over $4 million in annual revenue and consulting on effective category management practices. Additional roles at Nielsen involved supporting the Reckitt Benckiser client service team and providing analytical support across multiple manufacturers. Jorge holds a Bachelor of Science degree in Business Administration from Montclair State University, obtained between 1994 and 1998.