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Nichole Sokoloff is an accomplished Senior Art Director at Apple, a position held since May 2022, following a tenure as Creative Director of Nichole Sokoloff from July 2014 to May 2022, where creative direction was provided for global brands and agencies. Previously, Nichole served as Director of User Experience at MRM, Creative Director at MoneyLion, and also held roles at AT&T, Gretel, KiDS Creative, Laird + Partners, and FreshPlanet. Nichole's extensive expertise encompasses brand strategy, digital design, and user experience across diverse industries, with notable clients including DKNY, Chanel, and Netflix. Nichole holds a Bachelor of Arts in Art History and Feminist Studies from the University of California, Santa Cruz.