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Krissy Tieu Weng is a seasoned professional in content strategy and intelligence, currently serving as the Head of Content Strategy & Intelligence for Apple Arcade, a position that follows roles as Content Strategy & Intelligence Lead and Content Strategist within the same organization. Prior to Apple, Krissy held significant positions at Electronic Arts as a Senior Product Manager II in Mobile Central Product Management and at Microsoft as a Business Development Manager Intern for Xbox LIVE. Early career experience includes roles as a Senior Associate and Associate in Transaction Services and Audit at PricewaterhouseCoopers. Krissy holds an MBA in Marketing and General Management from the University of Michigan's Stephen M. Ross School of Business and a BA in Economics from the University of California, Berkeley.