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James Goodrum is an experienced professional in the technology and entertainment sectors, currently serving as the Head of the App Store for the UK and Ireland at Apple. Prior roles at Apple include Country Manager for Israel overseeing the App Store, Apple Music, TV+, and Podcasts, as well as involvement in App Store Business Development across the UK, Ireland, and Nordics. Prior to joining Apple, James held the position of Sales Manager at Don't Panic London. James Goodrum earned a BA (Hons) in Business Studies (Marketing) from Nottingham Trent University between 2002 and 2005, following education at Verulam School from 1995 to 2002.