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Iyana Sarrafieh is an accomplished brand strategist with extensive experience in the marketing and entertainment sectors. With a notable role as Vice President of Marketing for Audience Growth at Universal Music Enterprises (UMe), Iyana has also served as Director of Brand Strategy at The SpringHill Company and Strategy Director at Deutsch LA. Additionally, Iyana has contributed expertise as a judge for The Webby Awards and currently holds the position of Brand Strategist at Apple.