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Genevieve Shah is a seasoned Producer with extensive experience in the advertising and media sectors. At Apple since June 2021, Genevieve continues to excel as a Producer. Prior experience includes producing roles at David&Goliath from July 2018 to June 2021 and an integrated approach at TBWA\Media Arts Lab from July 2014 to July 2018, where responsibilities spanned from Associate Digital Producer to Digital Production Coordinator. Genevieve also gained valuable experience as a Digital Production Intern at TBWA\Chiat\Day and honed public relations skills through internships at Annex88 and Seventh House PR, where responsibilities included managing media relations, coordinating events, and strategizing promotional efforts. Educationally, Genevieve holds a Bachelor of Arts in Psychology from the University of Colorado Boulder and has also studied at Charles University.