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Caio Giannella is an established creative professional with a robust background in copywriting and creative direction. At Apple since January 2019, Caio holds the position of Associate Creative Director, further enhancing the brand's innovative approach. Prior to this role, Caio worked at AMV BBDO as a Copywriter and Board Creative Director from June 2015 to December 2018. Experience as a Copywriter at Mother (April 2012 - May 2015), Bartle Bogle Hegarty (December 2008 - April 2012), Africa Propaganda (2006 - 2008), and 141 Worldwide (May 2006 - September 2006) showcases a deep-seated expertise in the advertising field. Caio's academic foundation in marketing and advertising was established at ESPM Escola Superior de Propaganda e Marketing, completing studies from 2002 to 2005.